American Repertory Ballet Launches a New Website

Contact:

Neil Burns
Director of Marketing and PR
nburns@arballet.org
(732)249-1254, ext. 25

Alexis Branagan
Marketing and Digital Media Specialist
abranagan@arballet.org
(732)249-1254, ext. 15

FOR IMMEDIATE RELEASE

February 13, 2017

American Repertory Ballet Launches a New Website

(New Brunswick, N.J.) – American Repertory Ballet is proud to launch a newly redesigned website, now live at www.arballet.org.

The new website features an interactive calendar, streamlined content and larger and more vibrant visuals in a format that is brighter and more readable. The new design also allows for simpler navigation via new interactive menu options, increasing the visibility of programs and classes presented by American Repertory Ballet and its affiliate school, Princeton Ballet School.

Highlights of the new website include:

  • Integrated video, large-format photography and interactive design, showcasing the beauty of dance in a dynamic way.
  • A user interface which allows site visitors to easily view, filter, interact and consume information on each event, news item and upcoming program or class.
  • A keyword finding search bar along with mega-menus to help visitors quickly find the information they are seeking.
  • A faster platform for sharing media—namely photos and video.

The interactive calendar displays all events, performances and classes presented by American Repertory Ballet – the professional ballet company, American Repertory Ballet’s Access & Enrichment Programs and Princeton Ballet School. Filters allow visitors to select what types of events they would like to view on the calendar.

“This is huge for our current and prospective school families,” Princeton Ballet School Director Pamela Levy explains. “We have been longing for an online calendar that displays our full schedule of more than 100 weekly classes in a clean format. It provides prospective students and their families a sense of the opportunities available here and a valuable reference tool for our current student body.”

“​We are excited about the release of our new website,” adds American Repertory Ballet Artistic Director Douglas Martin. “It displays the beauty of our work in the studio and on the stage in a much more dynamic way than the old site. It’s a breeze to use and pleasure to view!”

The website was designed by Trillion Creative: Graphic Design & Branding Studio NJ. Trillion specializes in graphic design and web design with a focus on branding and has special expertise working with nonprofit organizations, like American Repertory Ballet.

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