American Repertory Ballet Announces “Nutcracker in July” Promotion and Ticket Giveaway Social Media Contest


Neil Burns
Director of Marketing and PR
(732)249-1254, ext. 25

Alexis Branagan
Marketing and Digital Media Specialist
(732)249-1254, ext. 15

Additional Photos/images available upon request


July 8, 2016

NEW BRUNSWICK/PRINCETON, N.J. – This July 11 through July 31, American Repertory Ballet will celebrate “Nutcracker in July,” offering 15% off tickets for its annual Nutcracker performances at the State Theatre in New Brunswick and McCarter Theatre in Princeton. Additional components of the special July sale include social media contests with prizes such as Nutcracker tickets and gift cards, including for McCaffrey’s Supermarket in Princeton and New Brunswick restaurants The Frog and The Peach, Stage Left and Sophie’s Bistro.

Patrons must use the promotional code “JulyNut” at both McCarter Theater and State Theatre. Tickets for all McCarter Theatre Nutcracker performances are eligible for the 15% discount (excluding Zone A seating). Tickets to Friday, December 16 performance at State Theatre are eligible (excluding Zone 1 seating) and will be made available for purchase on July 22, 2016. Patrons can visit for complete information and to start their ticket-buying process. Tickets may also be purchased at respective ticket offices.

ARB’s “Nutcracker in July” campaign will feature social media giveaway contests running from July 11 through the end of the month. “Nutcracker in July” posters will be displayed around downtown New Brunswick and Princeton. To be entered in our social media contest, take a “selfie” with a poster and post on Instagram, Facebook, and/or Twitter with #ARBNutinJuly. Two winners per week – one for McCarter Theatre in Princeton and one for State Theatre in New Brunswick – will be chosen to win a prize package that will include a gift certificate, a pair of tickets to Nutcracker for that market and ARB merchandise. The contest will close on Fridays beginning July 15; the winners will be chosen from all posts during that weekly time frame and announced on Monday.

Tickets for all of ARB’s Nutcracker performances can be purchased at Patrons can also find a complete listing of ARB’s 2016-2017 performance season.

ARB’s Nutcracker will be performed at the State Theatre on Friday, December 16 at 7:30 p.m., Saturday December 17 and 18 at 1:00 p.m. and 4:30 p.m. For tickets, call (732)246-7469 or visit the events page at

ARB will present Nutcracker at McCarter Theatre Thanksgiving weekend: Wednesday, November 23 at 7:30pm, Friday, November 25 at 2:00 p.m. and 5:30 p.m., and Saturday, November 26 at 2:00 p.m. and 5:30 p.m.Call (609)258.2787 or visit

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